Outsourcing Japanese translation
Many readers already know that JAPANtranslation/WIP Japan provide Japanese translation and copywriting support to overseas language vendors. I like to think that our teams are the most reliable in the...
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Tokyo subway? No, global Web Trends Map…
Based on the Tokyo area train map, informationarchitects.jp – Information Architects Japan, also known as “iA,” sometimes clients of ours – have created their second annual “Web Trends Map.” Actually,...
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Dealing with special sensitivities – a real-world international copywriting...
Part two of our five-part series on international copywriting Some products and services are particularly challenging to sell in international markets due to target buyers with cultural differences and...
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Adaptation agencies cf. plain old translation agencies: All about...
Part three of our five-part series on international copywriting. An adaptation agency provides a level of service that differs from the straightforward service you tend to expect from a translation...
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Defining and maintaining a core brand essence globally
Guest article introduction. We’re back. There are several new articles in the works. Jonathan Finer gets things rolling with notes on globalizing a core brand essence. Essential reading for anyone...
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